Does a 48-Team World Cup Help Small Nations?

For New Zealand football, the 2026 World Cup meant more than simply returning to the biggest stage. The expansion from 32 to 48 teams gave Oceania its first automatic World Cup place, and New Zealand secured it after beating New Caledonia 3–0.

The All Whites celebrating their qualification

Before 2026, Oceania did not have a guaranteed spot and New Zealand often had to rely on difficult playoff routes. The new format gave OFC one direct place, making qualification much more achievable for the region.

There are also financial benefits. FIFA announced that each World Cup team would receive at least US$10 million for participation, plus US$2.5 million for preparation. For a smaller football nation like New Zealand, this could provide valuable funding for coaching, facilities and player development.

The World Cup also gives smaller nations greater visibility. After not qualifying since 2010, New Zealand’s return brought the All Whites back into international attention and gave football in New Zealand another chance to attract new fans.

However, expanding the tournament also creates concerns about quality. With 48 teams and 104 matches, some argue that the competition could become less competitive and that qualification may become less exclusive.

For New Zealand, the 2026 World Cup became a useful test of the new system. The All Whites drew 2–2 with Iran but lost to Egypt and Belgium, finishing without reaching the knockout stage.

Even so, the bigger question is what happens after the tournament. If the extra money and visibility help develop football in New Zealand and across Oceania, the expansion could have benefits far beyond the World Cup itself.